Senior Manager - Sales & Marketing (KEC_JR_0000058)

External Job Description

Responsibilities:

• Lead overall business performance across the assigned branches, ensuring achievement of sales, profitability, and collection targets.
• Strategically plan and implement branch business strategies to grow domestic markets across all zones/segments & product groups, ensuring effective penetration in Projects, Utilities, Industries, EPCs and Distributor segments or as needed to meet branch’s target.
• Lead and mentor Branch sales teams across multiple locations. Monitor performance against defined volume, value, generating lead, conversion, margin, and collection targets. Drive accountability and corrective actions as necessary.
• Identify and develop new customers, applications, and distribution channels within each branch
• Monitor competitor activities, pricing movements, and Branch market dynamics to adjust strategies and capitalize on emerging opportunities.
• Drive visibility and brand equity across the assigned terrirory, through exhibitions, trade fairs, seminars, and other marketing initiatives.
• Liaise with production, logistics, and supply chain teams to ensure timely delivery, inventory planning, and high service levels across regions.
• Develop, coach, and retain high-performing teams. Promote a culture of continuous improvement, motivation, and capability building.

Qualification - BE / Btech

Technical:

• Deep understanding of power/control/instrumentation cables, conductors, new products like Rubber, E-beam etc, specifications, applications, and standards (e.g., IEC, IS, BS, UL, EN)
• Ability to analyse market, competition, potential, sales, collections, receivables, forecasts, and competitor data effectively

Functional:

• Identifying new markets, partners, and product application areas.
• Achieving Branch Target of Orders, Revenue and collection
• Handling KAMs and long-term client engagements.
• Contract negotiation, margin preservation, cost-benefit analysis.
• Aligning with internal departments (production, quality, logistics) for seamless execution.

Behavioral:

• Relationship Skills
• Good in Communication & Presentation Skills
• Data-driven decision-making and problem-solving abilities.
• Team-oriented approach across functions and geographies

Competencies