Drive market share growth in existing geographies:

• Drive growth through aggressive focus on the categories of agriculture radials and port tyres.
• Work along with the distributor in enhancing distribution coverage in the country.
• Identify product gaps (if any) and work along with Marketing/R&D team in developing the SOR/business case.
• Capture and communicate market intelligence on regular basis.

White space coverage:

• Ensure coverage in the identified white spaces.

OE/E2 conversion/share of business growth

• Do a listing of all OEs/OE2s in the identified geographies. Include details of machines models manufactured (including volumes), tyre sizes fitted, and current competition.
• Make a plan for conversion of identified OEs/OE2s.
• Ensure share of business growth by entry into more models/categories.