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Senior Product Manager

From Date:  1 Oct 2026
Location: 

MUMBAI, IN

Group Company:  CEAT

 

  1. PROFITABILITY: To ensure that profitability targets are met in each product segment.
  2. NEW PRODUCT DEVELOPMENT:
  • Interaction with R&D for adhering to consumer requirements, timelines and customer inputs.
  • Monitor the designing of new products through competitive intelligence and phasing out, planning decisions.
  • Develop market-wise product portfolio (Rep sales, OE) and give design inputs to R&D based on consumer insights.
  1. PRICING:
  • Calculate landing price vis-à-vis competition & benchmarking with the best in class.
  • Determine competitive yet profitable pricing strategy for products and revise rates of old products.
  • Develop the price model and portfolio strategy for new products
  1. SALES:
  • Monitor the continuous improvement of market share and meeting of targets through follow up with stakeholders
  • Execute marketing & sales promotion initiatives through product promotion, Road shows, BTL activities, schemes and discounts.
  1. MARKET RESEARCH: Analyze market trends based on consumer insights, sales volumes, requirements and satisfaction levels of dealers.
  2. FORECASTING: Gauge product demand based on seasonal factors, potential and capability to sell & liaison with logistics dept for adherence to demand targets.
  3. STRATEGIC: To explore outsourcing options and seek partners to meet demands, develop strong customer initiative programs and overall strategy to position CEAT as a preferred brand

 

FUNCTIONAL COMPETENCIES

 
  • Data Interpretation Ability (Capable)

(ability to study & interpret data/trends and draw inferences/projections; research methodology and ability to structure research)

  • Customer Orientation (Advanced)

(Cultural orientation to engage with customers, proactively assess their needs and continuously create value for them; ability to develop brand identity and sales strategy with distinct segment USP and building customer preference)

  • Business Focus (Advanced)

(Knowhow on organization mission ,Code of conduct, product SKUs, accountabilities w.r.t market scenario & competition & ability to apply in one's role; build long-term strategy, launch short term tactical campaigns)

  • Relationship Management (Capable)

( ability to develop & sustain business relationship to one's advantage)

  • Product Acumen (Capable)

(ability to generate product solutions/offerings catering to business needs)

MANAGERIAL COMPETENCIES

 
  • Analytical (Advanced)

(Analyzes issues and breaks them down to component parts.

makes systematic and rational judgments based on relevant information)

  • Strategic (Capable)

Demonstrates a broad-based view of issues, events and activities and perceives their longer term impact or wider implications

  • Communications (Capable)

Speaks clearly and effectively to both individual and groups. Writes in a clear and concise manner, using appropriate style and language

  • Innovative (Advanced)

Creates new and imaginative approaches to work related issues. Identifies fresh approaches and shows a willingness to question traditional assumption

  • Decisive (Capable)

        Demonstrates readiness to make decisions, takes the initiative and originates

 

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