External Job Description

New Product Development
•    Facilitate creation of new products by providing inputs to R&D team on the market potential of a new product, and the customers’ requirements 
•    Coordinate with R&D team to ensure product enhancements and developments for the OE market are done in a timely manner
•    Provide feedback from existing customers to the Head – OE, R&D, Quality, Manufacturing and Marketing – and facilitate trouble shooting where necessary to protect existing, and develop new business

Market Intelligence 

•    Submit a business proposal to management based on Market intelligence
•    Monitor market conditions, product innovations, and competitors' products, prices, and sales and provide timely market intelligence reports
•    Understanding competition presence in existing and potential OEs.
•    Prepare sales presentations / pitch to potential customers on product offerings from CEAT
Brand Building Initiatives

•    Develop the marketing plan and branding initiatives for OEs and provide support as required to Regional/national initiatives.
•    Create and drive the OE engagement calendar
•    Conceptualize and ensure implementation of branding events viz. OE events, Service camps, Gifting, Dealer meets.

Competencies