Assistant Product Manager - Neolife

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Date: 26 Sep 2024

Location: Mumbai, IN, 400030

Company: RPG Group

  • Implement the proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand.
  • Periodically monitor and utilize Marketing / Advertising budget as per the needs of the business and under the direction of BU Head.
  • Develop & execute the Marketing mix for the brand in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.
  • Ideation, planning, execution  and follow up of all activities & Sales Promotion initiatives undertaken on the brand.
  • Maximization of molecule reach to multispecialty approach.
  • Market Intelligence - Maintain constant touch with the Customers, market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-à-vis competition. Analysis, evaluation & presentation of all data related to the brand & category to gain insight of market realities.
  • New Product Introduction – Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share & profits.
  • Product Life Cycle Management - Collaborate with stakeholders for introducing brand / line extensions in order to extend product life cycle.
  • Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives. Develop rapport with the field force in order to obtain necessary feedback & insight of sales & distribution.

Work in liaison with other internal organs like Sales, Outsourcing, Distribution, & Finance on various product management tasks.