Manager - Digital Brand Communications (RPGE_JR_301)

External Job Description

Key Responsibilities

• Serves as the group's central digital brand function for the group and as support for multiple business units, translating groups established brand equity into platform-native content formats.
• Runs an always-on content operation via managed agency partnerships — briefing, quality-gating, and shipping content across LinkedIn (professional/B2B recall) and short-form video (younger-audience recall) on behalf of the businesses it supports.
• Monitors platform and cultural trends in real time and builds a rapid-response capability to participate in relevant moments within the brand's risk tolerance.
• Partners with Corporate Communications and HR/Employer Brand leadership to ensure a single coherent narrative spans external brand content and internal-facing communication (leadership visibility, employee stories, culture signals).

Experience Range

• 6–10 years, with a bias toward the lower end for candidates who have already run multi-brand or multi-client content operations (agency-side experience counts).

Competencies